Systembolaget Atollen Jönköping – Tastings and Educational Experiences

Systembolaget Jönköping offers a varied and well designed programme of tastings in a calm and educational setting. The store hosts wine tastings, beer tastings, Champagne and sparkling wine tastings, gin tastings, as well as sessions focused on pairing food and drinks. All tastings are created to deepen understanding, encourage sensory exploration and build confidence in flavour combinations.

The sessions take place after the store has closed, providing a focused and relaxed environment where learning and discussion are central. All tastings begin at 19.15.

13 January – Italian Volcanic Wines

Event name: Italian Volcanic Wines
Price: 600 SEK

Description:
Wines grown in volcanic soils have gained strong attention in recent years, often associated with Mount Etna in Sicily. This tasting broadens the perspective by exploring wines from several Italian regions shaped by ancient volcanic activity. By comparing wines from different sites, the session examines how volcanic soils influence structure, aroma and character.

27 January – Drinks for the Cheese Board

Event name: Drinks for the Cheese Board
Price: 600 SEK

Description:
A tasting dedicated to pairing drinks with cheese. Participants explore how different styles of wine and other beverages interact with a variety of cheeses. Traditional assumptions are challenged, revealing why red wine is not always the best choice and how unexpected combinations can create harmony and balance.

17 February – Champagne and the Spanish Challengers

Event name: Champagne and the Spanish Challengers
Price: 600 SEK

Description:
An evening comparing Champagne with Spain’s leading sparkling wines, including Cava, Corpinnat and Clàssic Penedès. The tasting explores grape varieties, soil, climate and production methods, highlighting both similarities and differences in style and expression.

3 March – Pinot Noir from Burgundy and Its Challengers

Event name: Pinot Noir from Burgundy and Its Challengers
Price: 650 SEK

Description:
A deep exploration of one of the world’s most admired and demanding grape varieties. Pinot Noir from its historic home in Burgundy is compared with examples from other countries aiming to challenge the original. The tasting examines how origin, climate and winemaking shape style, while offering inspiration and potential new favourites.

10 March – Barolo vs Amarone

Event name: Barolo vs Amarone
Price: 650 SEK

Description:
Two iconic Italian wine styles are placed side by side. Amarone from Valpolicella and Barolo from Piemonte are both highly respected, yet fundamentally different in grape, production and flavour profile. This tasting compares their methods and expressions to clearly illustrate what sets these giants apart.

17 March – Pairing Drinks and Basic Tastes

Event name: Pairing Drinks and Basic Tastes
Price: 500 SEK

Description:
Finding the right drink for a dish is both challenging and rewarding. Through guided tasting and simple experiments, this session explores how basic tastes such as acidity, sweetness and fat interact with wine and other beverages. Participants gain a practical understanding of how flavour balance works in food and drink pairing.

31 March – Italian Sparkling Wines

Event name: Italian Sparkling Wines
Price: 500 SEK

Description:
Italy offers an impressive diversity of sparkling wines, shaped by local traditions and grape varieties. This tasting explores both well known and lesser known Italian sparkling styles, examining whether a common identity exists or if regional differences define each expression.

14 April – Titanic: The Drinks on Board

Event name: Titanic: The Drinks on Board
Price: 550 SEK

Description:
A historical tasting inspired by the ill fated voyage of the Titanic. Participants explore the types of drinks served to different passengers during the journey, gaining insight into social structure, travel culture and consumption at the time. The tasting includes beer, wine and spirits in balanced portions.

5 May – Provence Rosé

Event name: Provence Rosé
Price: 500 SEK

Description:
Provence has become synonymous with pale, elegant rosé wines. This tasting explores several rosés from the region while explaining production methods, style and food pairing possibilities. A clear introduction to why Provence rosé has gained such international popularity.

19 May – Wines for the Grill

Event name: Wines for the Grill
Price: 450 SEK

Description:
A seasonal tasting focused on wines that pair particularly well with grilled food. The session includes mainly red wines, with some whites, and discusses how flavours from the grill interact with acidity, tannin and fruit. Practical pairing guidance is central throughout the tasting.

Booking a Tasting at Systembolaget Jönköping

Booking:
Tastings can be booked by contacting the store at +46 36 71 11 96 or by visiting the shop at Fiskargränd 5. All tastings begin at 19.15.

About the Tastings

Setting: Weekdays after the store has closed
Duration: Approximately 1.5 to 2 hours
Number of drinks: Four to eight, depending on theme
Serving size: Smaller pours are used when more drinks are included due to regulated limit
Themes: Range from introductory tastings to more exclusive sessions with unique selections

Practical Information

Age requirement: Participants must be at least 20 years old and not visibly intoxicated
Sensory conditions: Avoid strong fragrances to ensure the best tasting experience
Allergies: Please inform the store when booking